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微店不等于微商城,微店和微商城有什么区别_小金蛋母婴旗舰店
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微店不等于微商城,微店和微商城有什么区别

微店 ≠ 微商城,微商城 ≠ 微店,68ecshop技术帮您区分“微店”和“微商城”,一起来了解一下吧!

 

  使用方式:

 

         微店,是一个第三方的APP,商家的店是开在这个APP上的,需要有这个APP才能运作,无法绑定微信公众号;


        微商城,是在微信上的,不需要第三方的APP,需要通过绑定公众账号进行推广,商城就直接开在你的微信公众号上的。

 

  推广方式:


       微店,普遍依赖于朋友圈营销,效果因人而异,开发新客户比较困难,客户的黏度也会比较差,而且此营销方式向来被人唾弃;


      微商城,可以通过公众账号进行传播,前期运营会比较吃力,可是一旦公众号运营起来,客户的黏度会比较好,回头客也比较多,

 

是将来微营销想要做大做强的必然趋势。



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